Surrounded by campaign posters and slogans from the past, it’s hard not to talk about politics at DC’s Capitol Lounge, so DC Inno decided to bring their State of Innovation Series there for Monday night’s topic: Campaign and Election Tech sponsored by Tahzoo. Joined by leaders in the campaign & election tech world from both sides of the aisle, the conversation proved one thing we already knew: the GOP & Republican party have lost significant ground when it comes to utilizing tech and social media in campaigns and during election season. In the past 8+ years, the Democrats simply have them beat.
Panelists included:Justin Lewis of NGP VAN who is the leading technology provider to Democratic and progressive campaigns and organizations, offering clients an integrated platform of the best fundraising, compliance, field, organizing, new media, and social networking products; Matt Oczkowski of Cambridge Analytica who use data modeling and psychographic profiling to grow audiences, identify key influencers, and connect with people in ways that move them to action; Alex Lundry of Deep Root Analytics which is a media analytics firm who offers a Data Management Platform (DMP) that leverages the highest quality media consumption data to surface unique, actionable insights to marketers which enables them to effectively and efficiently target their audiences; and Elizabeth Bennett of Revolution Messaging which is a full service digital agency fighting for progressive causes.
Left & Right aside, one of the best topics of the night was a neutral one: Politics is a people business… how do you translate from the computer & data & analytics to the people?
Justin: Having a good team to visualize all the data to make it work for the campaign and what to focus on.
Matt: Good candidates with good messages win elections, not tech or necessarily social media.
Alex: Incorporate & quantify the elements of the people inside your campaign… make sure the people in your campaign are experienced and understand the electorate.
Elizabeth: The message is the most important… take the message and persuade people to come out.